Active ownership

Active ownership

For decades, Chr. Augustinus Fabrikker has been the owner of successful Danish businesses in a wide variety of industries. Our investments share a common trait: the companies all have strong market positions or brands. We see it as a natural part of our strategy to invest in Danish iconic businesses.

We divide our long-term direct assets into three categories: Legacy, Strategic and Scale investments.


  • We invest in sound and responsible business models, where the management own and execute the optimal strategy.
  • We attach great importance to the mix of managerial capabilities and competencies in the chairmanship, board of directors and day-to-day management.
  • We place a high value on dialogue and mutual trust.
  • We have a deep routed interest in the long-term success of the businesses, but as per required, will take an active view in the short-term if required.
  • We ensure that our companies take an active approach to ESG and sustainability, as well as adopt the relevant SDGs (the 17 UN sustainable development goals).
  • We support investments that potentially yield a lower short-term return, provided that these investments will accelerate a positive progress for the business in the long-term.
  • We believe that long-term success is achieved through motivated staff and competent managers.


We have great veneration for classic Danish brands. The focus of our legacy investments is on both large and small businesses that play a key part in Denmark’s cultural heritage. We have ownership interests within furniture, design, knowhow, consumer goods, literature, music and culture.

Our philosophy is to invest in brands that will not depreciate in value and can yield attractive returns over time. It is essential for Chr. Augustinus Fabrikker that the business model is sound and that the company will benefit from remaining anchored in the Danish society through continued Danish ownership in a loyal and mutual partnership. Within our legacy investments, Chr. Augustinus Fabrikker is often an active owner and represented on the company boards.


A cornerstone of Chr. Augustinus Fabrikker’s strategy is to have a significant ownership interest in a range of companies. Strategic investments form an important part of our overall business strategy.

We believe that a stable ownership base with a long-term focus provides the best environment for companies and their management to strive – and thus supporting a sound business with the opportunity to create the best returns. It is essential for us that we are comfortable with the business model, strategy and management. When this is fulfilled, we act as loyal owners who support long-term strategies. A natural part of our engagement is to ensure the company is managed in the best way possible and that the future value creation potential is intact.

Our active approach regarding optimal ownership can result in a situation where one of our companies is better suited with a different ownership. Furthermore, we will take into consideration our entire balance sheet when we consider our assets.


Chr. Augustinus Fabrikker is committed to support Danish business society and as part of this strategy, we believe that investing in new innovative companies is imperative to continue to see Danish businesses flourish. Through our investment in the next generation of companies we aim to support by creating jobs, develop intellectual property and technology as well as generate healthy value growth, originated in Denmark.

We believe that the Danish start-up ecosystem is well funded in the early years, with good representation from business angels and early stage/seed investors, but that a void exists when young companies require capital for scaling the business beyond proof of concept (typically after series A funding rounds). Chr. Augustinus Fabrikker is a dedicated local partner who looks to invest in successful Danish companies which have achieved proof of concept and are looking for funding to scale the business.

Our approach to long-term ownership in our scale investments is based on the same principles as in our strategic investments.